: : appending services

1tm can append your postal customer file for email or sms contact information. 1tm's appending service is a multi-staged process by which we match records and then send an opt-in message to matched files. In the end, you are delivered a fully opted-in list that you can use again and again…because you own the data!

What is appending?

:: Match. Scrub. Power up your database!
1TM's appending service accurately match usable, deliverable email addresses, postal addressees or sms mobile cell phone numbers to your existing customer database.

Who owns the names once the append is done?

:: You do.

You only pay for useable, deliverable email, postal or sms addresses/numbers—and once the process is complete you own the new data!

What are the benefits of email appending your customer database?

:: Cut costs & Increase Response.

  • Appending rapidly and cost-effectively expands your reach and lowers your cost per contact.
• By communicating with your customers in a multi-channel environment, you'll reinforce your message and can improve response rates by as much as 60%.

 

 

What is the process involved in email appending?

:: We match. We send. You gain a whole new level of ROI on your database.

  • Your customer database is matched to the 1TM database of 200 million names. Whenever a match is found it is flagged.
• A comprehensive Welcome Program is embarked upon over a 3-week time frame, in which email, post card or text messages are sent to the new database of flagged records. All undeliverables and unsubscribes are scrubbed.
• Once the file is determined to be usable and deliverable your append is complete.







: : Data Enhancement
1Touch Marketing Append can help you reach your customers through a new channel, as well as provide youwith a deeper understanding of your customers. The Data Enhancement solution enables marketers to target and communicate to their customers more effectively by allowing you to enhance your file with more than 700 powerful data elements.


These include:
> Demographic elements
> Lifestyle and interest selects
> Purchase behavior information
> Household automotive selects and more